Friday, June 10, 2005
Nice Marketing Idea - Just For Good Guys
Business Wire -- The creator of SMART WOMEN(R) products, Girl Babies Inc., introduces a companion product line today for GOOD GUYS(R). This product line has similar design and wit that attracts consumers looking for positive messages and amusing gifts.
According to writer Sean Elder's article "The Emperor's New Woes" in Psychology Today Magazine, the expectations for guys used to be simple, "provide, protect and maybe trim the hedges now and then." With the bar raised in an age of growing gender-equality, these GOOD GUYS(R) now open their beer with a "GOOD GUYS(R) are open-minded" bottle-opener (made in the US).
GOOD GUYS(R) line of products:
-- "GOOD GUYS(R) Keep Their Cool" Koozie (cup insulator); suggested retail $4.50
-- "GOOD GUYS(R) Take the High Road" Stainless Steel Travel Mug; suggested retail $15.00
-- "GOOD GUYS(R) Make Great Role Models" Modeling Clay; suggested retail $6.00
-- "GOOD GUYS(R) are open-minded" bottle-opener; suggested retail $4.00
Founder of Girl Babies Inc., Julie Hellwich, knew the SMART WOMEN(R) concept would also work for GOOD GUYS(R). "Since starting the company in 2000, my customers have been requesting products for husbands, brothers, fathers, sons and guy friends that have the same witty and positive appeal. The fun designs paired with practical and functional items are being made in response to these requests, and as a way to recognize all the GOOD GUYS(R) out there."
Cute idea.
.
According to writer Sean Elder's article "The Emperor's New Woes" in Psychology Today Magazine, the expectations for guys used to be simple, "provide, protect and maybe trim the hedges now and then." With the bar raised in an age of growing gender-equality, these GOOD GUYS(R) now open their beer with a "GOOD GUYS(R) are open-minded" bottle-opener (made in the US).
GOOD GUYS(R) line of products:
-- "GOOD GUYS(R) Keep Their Cool" Koozie (cup insulator); suggested retail $4.50
-- "GOOD GUYS(R) Take the High Road" Stainless Steel Travel Mug; suggested retail $15.00
-- "GOOD GUYS(R) Make Great Role Models" Modeling Clay; suggested retail $6.00
-- "GOOD GUYS(R) are open-minded" bottle-opener; suggested retail $4.00
Founder of Girl Babies Inc., Julie Hellwich, knew the SMART WOMEN(R) concept would also work for GOOD GUYS(R). "Since starting the company in 2000, my customers have been requesting products for husbands, brothers, fathers, sons and guy friends that have the same witty and positive appeal. The fun designs paired with practical and functional items are being made in response to these requests, and as a way to recognize all the GOOD GUYS(R) out there."
Cute idea.
.
